Younger Generations are Driving High Tox Rates; Is Your Practice Ready to Serve Them?

A recent article from Axois Salt Lake City referencing a recent report on the medical aesthetics industry from Qsight discusses the growing trend of younger patients, specifically Millennials and younger (born after 1980), receiving tox and other cosmetic injectable procedures, with Utah being a national hotspot.

Key Takeaways

• Utah Leads the Trend: The majority of tox patients in Utah are now under the age of 45.
• Millennial Dominance: People born after 1980 accounted for 53% of Utah’s neurotoxin patients in the 12 months ending in August, significantly higher than the 41% national average. Only Vermont has a greater share of younger tox users.
• Procedures are Mainstream: Experts note that injectables have become a mainstream, openly discussed topic, similar to getting a haircut.
• Utah’s Context: Utah is already known for high rates of cosmetic procedures. The taboo around them has diminished, evidenced by local advertising and the fact that a large percentage of surveyed Latter-day Saints reported having undergone cosmetic procedures (14% major, 20% less drastic) compared to about 4% nationally. Another point to understand is that Utah has the youngest population of any state.
• Preventive and Targeted Treatments: Nationally, younger patients are increasingly seeking “preventive” tox, as well as specific procedures like lip fillers (for volume) and masseter toxin injections (tox in the jaw muscle for a slimming effect).

What Does This Mean For Your Practice?

CC Exclusive Analysis: Is your practice ready to service this incoming wave of Millennial clients? And before you answer yes, really think: Am I providing the services they are interested in? Am I taking appointments online and is my site REALLY mobile optimized (not just kinda mobile optimized)? Am I providing payment plans and membership programs that will help them become regular clients of mine? How do they like to work with businesses? How do they like to spend their money? With the slow month of January about to rear its ugly head, consider holding a Millennial Client Brainstorming Session in your practice. Reach out to me if you need help developing it. This could set you up for success as this generation starts growing its income and impact.