Allergan Aesthetics launched AA Signature™ in the U.S., debuting with its first assessment protocol, AA Signature: SKIN360. Grounded in research showing that 96% of patients want comprehensive assessments and 80% proceed with multi-product treatments following one, the initiative equips healthcare providers with structured, multimodal consultation tools.
The initial SKIN360 protocol targets skin smoothness and hydration, featuring SKINVIVE by JUVÉDERM®, SkinMedica® HA5® Hydra Collagen Hydrator, and BOTOX® Cosmetic. Subsequent protocols addressing lift, structure, firmness, and definition are scheduled to roll out through 2027.
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Allergan Aesthetics, an AbbVie company, recently announced the U.S. launch of AA Signature™, a new patient-centric consultation program supported by Allergan Medical Institute (AMI) resources and the company’s product portfolio. The initiative launches with its first protocol, AA Signature™: SKIN360, following a successful international rollout.
AA Signature provides healthcare providers with structured framework for comprehensive facial assessments. Company research indicates that 96% of patients desire thorough aesthetic consultations, and practices utilizing comprehensive, multimodal treatment plans achieve 68% higher patient retention compared to those treating single concerns. Furthermore, eight out of ten patients proceed with treatment when aligned with a provider on a plan incorporating two or more products or procedures.
“Leadership means advancing science while equipping providers with tools to succeed in an evolving market,” said Nicole Mowad-Nassar, Senior Vice President, AbbVie, and President, Global Allergan Aesthetics. “AA Signature delivers personalized, multimodal assessments backed by our product portfolio to help HCPs enable more meaningful patient journeys.”
The initial protocol, AA Signature: SKIN360, focuses on skin smoothness and hydration. The approach guides specialists through combining key portfolio products:
- SKINVIVE by JUVÉDERM®: Enhances cheek skin smoothness and hydration.
- SkinMedica® HA5® Hydra Collagen Hydrator: Provides immediate and long-term hydration for visibly plumper, healthier-looking skin.
- BOTOX® Cosmetic: Temporarily improves moderate to severe forehead lines, glabellar lines, lateral canthal lines, and platysma bands.
“Implementing the SKIN360 assessment allows for a more holistic consultation across the face, neck, and décolleté,” said Emily Schultz, RN, CANS, a board-certified aesthetic nurse specialist based in Ontario, Canada. “It provides practical clinical tools that elevate consultation quality and improve patient understanding of their treatment options.”
Additional AA Signature protocols addressing lift, structure, skin firmness, and facial definition will release through 2027. Healthcare providers can contact their Allergan Aesthetics representative for training materials, while patients are encouraged to consult a licensed aesthetic specialist to learn more.
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